Africa Tourism Awards (The Balearica Awards) is proud to present the prestigious annual celebration of excellence in African tourism. Held in London at the hilton London Canary Wharf, the awards will bring together leading voices from across Africa’s tourism ecosystem—including airlines, hotels, tour operators, tourism boards, government agencies, digital platforms, creatives, investors, and the diaspora.

Join us for an inspiring evening of recognition, entertainment, networking, and insight as we honour trailblazers and change-makers shaping the future of African travel and hospitality.

Objectives

• Celebrate Excellence: Honour outstanding tourism brands, individuals, and destinations across Africa

• Promote Africa: Elevate African destinations and tourism experiences on a global platform

• Encourage Innovation: Showcase breakthrough ideas, digital innovation, and sustainability in travel

• Strengthen Intra-African Tourism: Promote collaboration, cross-border travel, and regional growth

• Influence Policy: Drive conversations to shape tourism development and investment across Africa

🕰️ Programme Overview

Time      Activity

18:00 – 19:00  Arrival, Registration & Cocktail Reception

19:00 – 19:20  Opening & Welcome Address

19:20 – 19:30  Keynote Speech

19:30 – 20:15  Gala Dinner (Buffet Dinner)

20:15 – 20:30  Short Interlude 1

20:30 – 21:30  First Set of Award Presentations

21:30 – 21:45  Short Interlude 2

21:45 – 22:30  Final Award Presentations

22:30 – 23:00  Closing Remarks & Vote of Thanks

23:00 – 23:45 Music & Dance

*subject to change